Giving it a go is where Paula Alexander comes in.
She is organising the MTB Beginner's Ride on Sunday, February 14 and is one of the team behind the Mountain Biker's Ball, which is the night before at one of Rotorua’s iconic venues, The Blue Baths.
"I want to open the mountain bike world to the locals. I want to attract the non-mountain biker, those who wanted to give it a go but didn't know where to start," she said.
She said the more women involved behind the scenes the more appealing it will be to others.
"Just like we are seeing today, I feel future events will cater more to the non-competitive side of mountain biking, which will open the activity up to everyone."
The ball, while not featuring any riding, was the chance to socialise with others and support a good cause.
"All money raised goes towards the James Dodds Memorial Fund which supports current and future mountain biking developments.
"You can get your tickets from the What's On page at www.bluebaths.co.nz and you don't have to be a mountain biker to attend. A love of life is a good pre-requisite."
The Festival features a range of non-competitive, family-friendly events including Sport Bay of Plenty Go-by-bike, Tykes on Trikes and Family Fun Ride, Frocks on Bikes and QE Health Ride the Runway.
"This variety is the heart and soul of what we are about," said Craig Corbett from the Charitable Trust that oversees the Festival. "And all the team are extremely proud of that."