The aspirational vision to create a world-class festival built from the community up has determined the need for robust, sustainable management practices and processes to support the Rotorua Bike Festival, now in its seventh year. It’s with this in mind, that the Rotorua Bike Festival Trust has appointed local business, NDuro Events, with the Festival Director contract.
Jonathan Dodd, Rotorua Bike Festival Trust Chair, acknowledges that year-on-year growth to date and Trust’s ambitious plans for the community-centric event are good challenges to have.
“The Trustees believe that in order to realise the potential of the Rotorua Bike Festival, management must move from a single Festival Director role to a team-based format. Tim and Belinda Farmer, and their NDuro Events team, have proven to themselves to be capable, forward-thinking event organisers and promoters. They have strong processes and systems to support their portfolio of events and contracts, which the Rotorua Bike Festival can benefit from.”
Tim has been involved in the Rotorua Bike Festival in some capacity since the first festival was held in 2013 and is one of the many passionate locals who supports the fun-filled 10-day programme.
“There’s nothing quite like it, so it’s a privilege for our team to have to opportunity to help take Rotorua’s largest festival to the next level in a sustainable way. For us the systems and processes are easily transferable. What we’re looking forward to most is greater community involvement and working with other event organisers to achieve their best.”
In 2018 the festival topped 11,000 participants across 33 events as well as an action-packed opening ceremony on the Village Green and an event hub in Te Manawa featuring 2 artists in residence and a number of cycling related activities.
“As event organisers ourselves we know what resources can be pooled to make a difference to each of the events and can see how synchronisation between the events creates a cohesive festival.”
Jonathan Dodd acknowledges that NDuro Events will be running their own events in the programme as well as working with other event organisers to run and promote theirs. Systems will be in place to ensure fair distribution of support including promotion and resources. As with past Festival Directors, NDuro Events will be accountable to the Trust and is well aware of the tough scrutiny that comes from the role.